Skip to main content

Posts

Featured

Blog 9. Reading Recommendations

Welcome back Conscious Consumers 🪴,  This blog will discuss three academic papers i have used throughout this blog that have provided a detailed insight into green marketing and particularly focusing on fashion.  1.  Herjanto, H., Scheller-Sampson, J. and Erickson, E. (2024) THE INCREASING PHENOMENON OF SECOND-HAND CLOTHES PURCHASE: INSIGHTS FROM THE LITERATURE. Jurnal Manajemen dan Kewirausahaan . [Online] Vol.18 (1), pp.1–15. Available: https://www.researchgate.net/publication/332029133_THE_INCREASING_PHENOMENON_OF_SECOND-HAND_CLOTHES_PURCHASE_INSIGHTS_FROM_THE_LITERATURE [Accessed 01 April 2024]. Why i liked this journal?  I really enjoyed reading this journal as it gave me a lot of information on the current trends regarding second-hand clothes and also got me thinking about my extended-self. It got me thinking about over consumption habits and not just within fashion but in other terms to such as food waste.  It also got me thinking about apps such as Vint...

Latest posts

Extra information blog post: PEST analysis of Sustainable fashion in the UK

Blog 8: The fast fashion leader: SHEIN.

Blog 7: Green marketing & competitive advantage

Blog 6: Money, Money, Money: Does price reflect sustainability?

Blog 5: An insight into H&M

Blog 4: Pop-up shops. Are they sustainable?

Blog 3. Introduction to Branding & the leading brand: Patagonia.