Blog 4: Pop-up shops. Are they sustainable?

Pop-up Shops: Are they sustainable? 

This blog post will discover trends of pop-up shops focusing within the UK. This blog post will discover if pop-up shops are really helping the environment or just the business profits.

This is Unfolded:  

Unfolded, a company founded by Cally Russell who formally rejected investment from BBC Dragons den. Unfolded offers sustainable clothes at affordable prices. They pay their garment workers high wages and also help to fund education for children in India. So with this, company being so sustainable they love a pop-up shop! They have perviously had pop-up shops in London, Edinburgh and now in Glasgow. 

Want to know more about Unfolded. Click here to visit their website. 

So why does a company that preaches sustainability use pop-up shops? 

Lets explore the benefits of pop-up shops:

The help business owners to test new markets.

    They create a sense of urgency and exclusiveness to consumers, therefore increasing foot fall to the cities. 

Pop-up shops can help to explore social issues that the business supports. Looking back to Patagonia they set up a pop-up shop in London with VR exploring protected wild life. 

and focusing on sustainability. 

Pop-up shops are more sustainable due to being temporary. They have limited waste and reduced carbon emissions in comparison to traditional retail shops. 

So what else are the benefits? 

1. Pop up shops help increase brand awareness for the company. 

2. Reduced overhead costs - No need to pay a hefty rent. 

3. Business have flexibility. If they are not doing as well, they can move location (altering one of the 7p's within the marketing mix). 

4. It's more sustainable. Companies can produce less carbon emission, promote sustainability by using eco-friendly packaging and promote their social issues all from the same place. 

5. Pop up shops can allow easier collaboration between companies. 

Overall, Pop up shops are sustainable and can hep companies reduce waste, promote sustainable products and brands, encourage sustainable behaviours and of course, consumers can test sustainable products.